Personally, I’ve always kinda liked the wording of their approach to recruiting new volunteers, which (along with listing other more important elements) highlights such benefits as:
• Operate a VHF and wear a bright yellow jacket!
• Helmet and safety goggles – gloves too! Great boots!
• Play with pumps, hoses and other good stuff!
• Enjoy coffee, tea and yummy muffins at meetings!
And if stuff like that doesn’t get potential new volunteers rushing to join up, nothing will.